Wednesday, 16 September 2015
Saturday, 5 September 2015
Akshay Kumar turns stylist for Amy Jackson
TAGS: STYLIST, SINGH IS BLIING, PERSONAL, FOCUS, CO-STAR, AMY JACKSON, AKSHAY KUMARAKSHAY KUMAR UPCOMING FILM SINGH IS BLIING.NEWS IS THAT OF PAIRING AMY JACKSON.HE BECAME A PERSONAL STYLIST TO AMY JACKSON.ACCORDING TO SOURCES AKSHAY KUMAR IS PERSONALLY FOCUSING ON CO-STAR AMY JACKSON'S STYLING.
Gunmen Kill 13 Passengers in Afghanistan: Officials
No group immediately claimed responsibility for the killings of ethnic Hazara minorities, which come as Taliban insurgents ramp up attacks amid a bitter leadership transition.
"The gunmen stopped two vehicles, lined up all the male passengers and shot them dead," said Jafar Haidari, the governor of Zari district, where the incident occurred.
"They spared the life of one women who was in one of the vehicles. All the victims were ethnic Hazara minorities."
Abdul Razaq Qaderi, the deputy police chief of Balkh, confirmed the fatalities, adding that officials were investigating the incident.
The killings came as Afghan President Ashraf Ghani implored international donors for their continued support, saying the "wounded country" faced a host of security and economic challenges.
"Rebuilding Afghanistan is going to be a long-term endeavour," Ghani said at a conference of donors in Kabul attended by Western delegates and non-governmental organisations.
"Afghanistan is a wounded country. Widespread unemployment, a violent insurgency, and the advance of extremism across the region are increasing the likelihood that (our) economic reform agenda will be undone by political unrest."
Taliban insurgents are stepping up their summer offensive launched in late April amid a simmering leadership succession dispute after the confirmation of longtime chief Mullah Omar's death.
Mullah Akhtar Mansour, a trusted deputy of Omar, was named as the insurgents' new chief in late July, but the power transition has been acrimonious.
Afghan security forces, stretched on multiple fronts, are facing their first fighting season without the full support of US-led NATO forces.
NATO ended its combat mission in Afghanistan last December and pulled out the bulk of its troops although a 13,000-strong residual force remains for training and counter-terrorism operations.
Alia Bhatt Priyanka Chopra, Sonakshi Sinha Sonam Kapoor to become the most followed celebrity on Instagram!
Looks like divas is ruling this app in Bollywood. guys, watch out!
But the queen of this game happens to be Alia Bhatt who has beaten her good friend Varun Dhawan to become the most followed celeb on Instagram in India! Here’s taking a closer look at her Insta account along with other most followed stars on the app.
#1: Alia Bhatt, Priyanka Chopra
Alia and PC have tied at number one, as the most followed actresses on Instagram
Celebrity: Alia
Number of followers: – 2.9m
Celebrity: Priyanka Chopra
Number of followers: 2.9m
#3 Celebrity: Sonam Kapoor
Number of followers- 2.4 m
#4 Celebrity: Jacqueline Fernandez
Number of followers: 2.3m
#5 Celebrity: Sonakshi Sinha
1.6 Million followers!
#6 Celebrity: Anushka Sharma
Number of followers for the two: 1.2m
Number of followers of all three- 1.8m
#brothers #salmankhan #priyankachopra #bollywood#bollywoodactress #bollywoodnews #udtapunjab#shahidkapoor #shaandaar #varundhawan#shraddhakapoor #aliabhatt #deepikapadukone#aamirkhan #jacquelinefernandez #ranveersingh#akshaykumar #shahrukhkhan #tigershroff#kareenakapoor #anushkasharma #bollywoodmania#arjunkapoor #sidharthmalhotra #sonakshisinha#welcomeback #jazbaa #hero #singhisbling
Looks like divas is ruling this app in Bollywood. guys, watch out!
But the queen of this game happens to be Alia Bhatt who has beaten her good friend Varun Dhawan to become the most followed celeb on Instagram in India! Here’s taking a closer look at her Insta account along with other most followed stars on the app.
#1: Alia Bhatt, Priyanka Chopra
Alia and PC have tied at number one, as the most followed actresses on Instagram
Celebrity: Alia
Number of followers: – 2.9m
Celebrity: Priyanka Chopra
Number of followers: 2.9m
#3 Celebrity: Sonam Kapoor
Number of followers- 2.4 m
#4 Celebrity: Jacqueline Fernandez
Number of followers: 2.3m
#5 Celebrity: Sonakshi Sinha
1.6 Million followers!
#6 Celebrity: Anushka Sharma
Number of followers for the two: 1.2m
Number of followers of all three- 1.8m
#brothers #salmankhan #priyankachopra #bollywood#bollywoodactress #bollywoodnews #udtapunjab#shahidkapoor #shaandaar #varundhawan#shraddhakapoor #aliabhatt #deepikapadukone#aamirkhan #jacquelinefernandez #ranveersingh#akshaykumar #shahrukhkhan #tigershroff#kareenakapoor #anushkasharma #bollywoodmania#arjunkapoor #sidharthmalhotra #sonakshisinha#welcomeback #jazbaa #hero #singhisbling
Guess who's getting ready for a massive shootout! Are you excited to see #PriyankaChopra hit the television screen with #Quantico?
Hubble Survey Unlocks Clues to Star Birth in Neighbouring M31
After analysing images of 2,753 young, blue star clusters in the neighbouring Andromeda galaxy (M31), astronomers with the help from "citizen scientists" have found that M31 and our own Milky Way have a similar percentage of new-born stars based on mass.
By nailing down what percentage of stars have a particular mass within a cluster called Initial Mass Function (IMF), scientists can better interpret the light from distant galaxies and understand the formation history of stars in our universe.
The intensive survey, assembled from 414 mosaic photographs of M31 taken by Nasa's Hubble Space Telescope, was a unique collaboration between astronomers and "citizen scientists," volunteers who provided invaluable help in analyzing the mountain of data from Hubble.
"Given the sheer volume of Hubble images, our study would not have been possible without the help of citizen scientists," said Daniel Weisz from University of Washington in Seattle.
This evidence also implies that the early universe did not have as many heavy elements for making planets, because there would be fewer supernovae from massive stars to manufacture heavy elements for planet building.
It is critical to know the star-formation rate in the early universe - about 10 billion years ago - because that was the time when most of the universe's stars formed.
Stars are born when a giant cloud of molecular hydrogen, dust and trace elements collapses.
The cloud fragments into small knots of material that each precipitate hundreds of stars.
Hubble's bird's-eye view of M31 allowed astronomers to compare the IMF among a larger-than-ever sampling of star clusters that are all at approximately the same distance from Earth, 2.5 million light-years.
To the researchers' surprise, the IMF was very similar among all the clusters surveyed.
Nature apparently cooks up stars like batches of cookies, with a consistent distribution from massive blue supergiant stars to small red dwarf stars.
"It is hard to imagine that the IMF is so uniform across our neighbouring galaxy given the complex physics of star formation," Weisz noted.
The Andromeda Project is one of the many citizen science efforts hosted by the Zooniverse organization.
"The efforts of these citizen scientists opens the door to a variety of new and interesting scientific investigations, including this new measurement of the IMF," Weisz pointed out in a paper that appeared in the Astrophysical Journal.
Facebook Trains Self-Help Groups in Telangana
Facebook on Friday launched a training programme for rural self-help groups (SHGs) in Telangana
to equip them with technological knowledge to promote their products in the digital space.
The first batch of 10 SHG representatives were trained in basics of Facebook, and the various features of the platform, at Facebook's office here and given an overview of how to use Facebook to promote their products online.
The SHG representatives were given a step-by-step walk through of Facebook Page creation and also some tips on posting engaging content, said a statement.
"This programme is part of our continued investment in businesses, developers and the 132 million people who use Facebook in India. These events, which we are rolling out nationwide, will help entrepreneurs in rural India reach new customers and ultimately grow," said Ritesh Mehta, head of Economic Growth Initiatives for Facebook India.
Telangana's IT Secretary Jayesh Ranjan said that the SHGs would immensely benefit as they would now be able to market their products globally, with assistance from Facebook.
Elsewhere, in New York, a small team of Facebook engineers has been working together with a group of local educators on a project that's going to reshape learning through technology.
The Facebook team has chipped in to help create a classroom experience that is centred around students' ambitions at Summit Public Schools, Facebook Chief Product Officer Chris Cox wrote in a blog post recently. These schools have taken a very different approach to learning, with online classrooms and complete personalisation.
Tax Filing Tips for Start-Ups and Work From Home People
With the increasing growth of the internet and diverse opportunities in the economy, the number of self-employed people has increased over the past decade. Every business has the potential to become big but everyone begins small by working from home, by freelancing or by setting up a start-up.
Apart from the work, one aspect of being independent which scares or bothers people is the tax aspect. How does one deal with tax when running a start-up or working from home on a freelance basis? What tax filing tips should be kept in mind? And how does one make this process efficient?
Here are some pointers.
Understand the applicability of taxes
It is necessary to understand the different dynamics of taxes. At a personal level, an individual needs to pay income tax for the income earned. If one renders a service and the income earned is higher than Rs. 10 lakh a year, then service tax needs to be paid at a rate of 14 per cent. This is applicable to all tax assessees, including individuals. If the receipts are higher than Rs. 25 lakh a year, then the assessee should get a tax audit done. Advance tax needs to be paid by the assessee. In case the start-up is registered as a partnership, the firm needs to file returns separately and the partners need to then file their individual returns.
Tax deducted at source (TDS) needs to be considered and accounted for
A customer who pays a professional in excess of Rs. 30,000 in a year as professional fees or technical fees is required to deduct tax at source and remit the remaining amount to the professional. While drawing up the accounts, the professional needs to account for this TDS and file the returns accordingly.
If you are a work from home professional and your tax liability is lower than the minimum threshold, you can claim the deducted TDS as a tax refund. TDS is applicable for assessees other than individuals also, including sole proprietorships, partnership firms, and companies. Tax is applicable on any income on which tax has not been deducted at source.
Tax filing forms vary with different cases
The income tax returns forms are different for different assessees. Therefore, one has to use the correct form while filing the returns. For example, in the Assessment Year 2015-16, one must use ITR 3 for filing returns as a partner in a partnership firm, ITR 4S in case of income from presumptive business, and ITR 5 for partnership firms. This may change from one year to another. Refer the income tax notifications or take the help of a qualified chartered accountant before filing returns in order to avoid complications.
Business expenses can be used to reduce tax liability
One of the biggest advantages of being an independent professional is that expenses directly related to running the business are allowed as a deduction from income while computing the tax liability. Start-up expenses prior to commencement of the business can be claimed as preliminary expenses. On commencement of the business, one can claim all business expenses as a deduction from taxable income. These include rent, postage, vehicle expenses, and telephone and internet expenses. Depreciation on car can be claimed at standard rates. Partners can be paid salary, which can also be shown as a deduction, provided this is specifically provided for in the partnership agreement. It must be remembered that partner salary will be taxed as income in the individual returns of the partners, whereas partners' share in the firm's profits is exempt in their hands.
Keeping record of transactions is important
While running a start-up or working from home on an independent basis, one cannot hold a third party responsible for mistakes in tax calculations and returns filing. Therefore, it is the responsibility of the assessee to keep safely all documentation that need to be produced any time they are required by the authorities. As per the law, records need to be preserved for at least 6 years from the end of the relevant assessment year. This is all the more critical if you are claiming expenses as a deduction from the taxable income.
Handling taxes for a start-up or work-from-home professional may not be easy. However, with discipline and order, it is not as complicated as it sounds. Alternatively, one can seek the help of a qualified chartered accountant to make the process easy.
Friday, 4 September 2015
Man Arrested for Threatening to Bomb Patna Railway Station
MOTIHARI: A youth was today arrested in East Champaran district here in connection with an SMS that had threatened to blow off Patna railway station two days ago.
Acting on a tip-off, the railway police arrested the youth from Raxual railway station this morning, Deputy Superintendent of Police (Rail) Rajendra Ram said.
The youth has been identified as Niranjan Kumar, a resident of Narkatiaganj under Sikarpur police station of West Champaran district.
An SMS had come to Patna Railway junction from the mobile of Niranjan Kumar with a threat to trigger a blast at the junction day before yesterday, the DSP said.
The Patna rail police with the help of Raxual rail police arrested the youth from Platform number one of Raxual railway station, the DSP said, adding, he has been taken to Patna for questioning.
Chaina Hails India's Presence at World War II Commemoration Events
Minister of State for External Affairs General (Retd.) VK Singh with Chinese Foreign Minister Wang Yi in Beijing (Press Trust of India)
BEIJING: China today lauded India's presence at the 70th anniversary events held to commemorate its victory over Japan in World War II, saying it sent a "clear signal" to the global community that the two countries stand together.
"Chinese people's fight against foreign aggression is part of historical fight of all nations rising against foreign aggression and for national independence," Chinese Foreign Minister Wang Yi told Minister of State for External Affair General VK Singh when the two leaders met here for talks to review bilateral ties.
"So it (the anniversary day) belonged to the people of world. On such a momentous day we cannot allow not to have the presence of Indian friends and your support," Mr Wang said.
"So your coming has sent a clear signal to the international community that China and India have and will continue to be together," he said.
Mr Singh visited Beijing as a special envoy of the Indian government to attend the reception and a grand parade hosted by China to commemorate the 70th anniversary of its victory over Japan in World War II.
Apart from a special reception hosted by Chinese President Xi Jinping, a massive military parade was held yesterday to commemorate the event.
Recalling the help rendered by Dr Dwarakanath Kotnis, the Indian doctor who took part in the international medical mission to treat the Chinese forces during the World War II,
Mr Wang said he was a household name in China and his name was mentioned during yesterday's parade as a mark of gratitude and respect of the entire Chinese nation.
"We will cherish his memory," he said.
Singh, who is here on a third visit to China after Prime Minister Narendra Modi's government took office, said last year's visit of the Chinese President to India and Premier Modi's trip here in May have created an atmosphere of "great friendship and created mutual understanding of each other".
He said the forthcoming visit Chinese Vice President Li Yuanchao was expected to result in substantive outcomes. Officials said Mr Li's visit was expected to take place later this year.
Considering the political sensitivities involved in yesterday's parade with anti-Japan overtones, India had a low key presence.
The Indian government deputed Singh to attend the function while refraining from sending troops to take part in the parade. Troops of 17 countries, including Russia and Pakistan, took part in the event.
Russian President Vladimir Putin, Pakistan President Mamnoon Hussain, UN Secretary General Ban Ki-moon and dignitaries of 28 other countries were present on the occasion.
Standed for Days, Over 1,000 Migrants Leave Budapest Train Station on Foot for Austria
Standed for Days, Over 1,000 Migrants Leave Budapest Train Station on Foot for AustriaBUDAPEST: More than 1,000 migrants stranded for days at Budapest's main train station left the building on Friday, intent on walking to the Austrian border, according to an AFP journalist on the scene.
The huge crowd included people in wheelchairs and on crutches, as well as parents carrying children on their shoulders, all prepared to march 175 kilometres (110 miles) to the border.
Some flashed victory signs while others waved images of German Chancellor Angela Merkel, who recently announced that Berlin was easing asylum restrictions for Syrians.
"We are very happy that something is happening at last. The next stop is Austria. The children are very tired, Hungary is very bad, we have to go somehow," 23-year-old Osama from Syria told AFP.
The migrants were part of an estimated 2,000 people stuck in makeshift refugee camps at Keleti station, after railway authorities had blocked them from boarding trains to Austria and Germany because they lacked EU visas.
Police watched the silent migrants walk through the Hungarian capital but did not intervene, the AFP correspondent said.
The march was causing traffic jams on the main route into the city from the western Buda area.
It came as Hungarian lawmakers debated tough new anti-immigration measures, including criminalising illegal border crossing and vandalism to the new anti-immigrant razor-wire fence erected along the border with Serbia.
Hungary has in recent months joined Italy and Greece as a "frontline" state in Europe's migrant crisis, with 50,000 people trekking up the western Balkans and entering the country in August alone.
A record 3,300 migrants crossed into Hungary on Thursday, according to the latest figures from the UN refugee agency.
The right-wing government headed by Prime Minister Viktor Orban has responded to the influx by erecting a controversial razor-wire barrier along its 175-kilometre (110-mile) border with Serbia.
On Thursday, Orban defended his handling of the crisis, blaming Germany's lifting of asylum rules for the thousands of migrants travelling through his nation.
"Nobody wants to stay in Hungary, neither in Slovakia, nor Poland, nor Estonia. All want to go to Germany. Our job is just to register them," he said while in Brussels for talks on the crisis with European Commission chief Jean-Claude Juncker and EU president Donald Tusk
Confirmed MH370 Wing Part Won't Change Search: Australia
SYDNEY: Confirmation that a plane part that washed up on a remote island was from missing jet MH370 was useful but would not alter the search for the plane, Australian investigators said today.
Martin Dolan, chief commissioner of the Australian Transport Safety Bureau, welcomed this week's news from France that the flaperon found on the Indian Ocean island of Reunion was part of the missing Boeing 777.
"We have been working on the assumption that the flaperon was associated with MH370," Dolan told AFP.
"It's useful to have formal confirmation of this, so it's good for us. But it hasn't actually made a significant difference to our search."
Australia is leading the difficult search in the southern Indian Ocean for the Malaysia Airlines plane which mysteriously diverted off course on March 8 last year and disappeared with 239 people on board.
Based on satellite analysis of the plane's likely trajectory, searchers are scouring the seabed off Australia's west coast, so far covering some 60,000 square kilometres (24,000 square miles) without result.
Dolan said Australia was considering bringing in new vessels and equipment to take advantage of the upcoming southern hemisphere summer when the weather in the harsh and remote place will improve.
"We are currently reviewing the options available to us to see whether we will acquire other vessels and equipment for the summer period," he said. "We haven't made any decisions on that yet."
Dolan said finding the flaperon, a two-metre (almost seven foot) wing part on Reunion, a French overseas territory, in late July was consistent with drift modelling based on the plane crashing in the search area.
"It hasn't changed our thinking about the search area," he said, adding that the flaperon also had not yielded any clues on what caused the plane to disappear en route from Kuala Lumpur to Beijing.
"All we know is that the flaperon at some point became detached from the aircraft and there are a range of possible scenarios from that," he said.
"We will watch developments obviously but at this stage we haven't seen anything that actually assists in refining or changing the search area."
Dolan said he had hoped the flaperon would reveal more but had known from the start that, although interesting for the broader investigation, it was unlikely to assist in refining the search area.
Islamic State Militants Blow Up Palmyra's Ancient Tower Tombs: Syria's Antiquities Chief
Maamoun Abdulkarim told Reuters that sources in Palmyra had confirmed the destruction of three tombs including that of Elahbel, built in 103 AD.
DAMASCUS: Islamic State has blown up three ancient tower tombs in Palmyra built between the years 44 and 103 AD, Syria's antiquities chief said today, having also destroyed two ancient temples at the site in central Syria in the last few weeks.
Maamoun Abdulkarim told Reuters that sources in Palmyra had confirmed the destruction of three tombs including that of Elahbel, built in 103 AD, which he said was four storeys high and had an underground floor.
Islamic State militants blew up two temples at the Roman-era, UNESCO World Heritage site, which it has controlled since capturing Palmyra from Syrian government control in May. The group considers the buildings sacriligeous.
Toddler's Drowning Sparks Surge of Donations Across Europe
The child, identified as three-year-old Aylan Kurdi, is believed to be one of 12 Syrians who died when their boats sank trying to reach Greece. (AFP Photo))
THE HAGUE, NETHERLANDS: Charities helping refugees saw a surge in donations Friday across Europe as people shocked by the heart-rending images of a drowned Syrian boy on a Turkish beach dug deep to help out.
As the International Olympic Committee launched an emergency two-million-euro ($2.2 million) fund, money flooded into the coffers of organisations working to help refugees fleeing Iraq and Syria and groups cancelled weekend events to donate the cash instead.
The photos of the lifeless body of three-year-old Aylan Kurdi, lying on a beach in Bodrum, Turkey, have triggered a wave of emotion across the continent, despite deep divisions among European governments on how to deal with the crisis.
"There is an enormous response from the public, the tide of indifference is shifting," Christian Peregrin, spokesman for the Malta-based Migrant Offshore Aid Station, told AFP.
The group, working to help migrants seeking to cross the Mediterranean from Libya, had by Friday received a record 600,000 euros since Aylan's photo went viral.
"Before that, 10,000 euros in a day would have been a good day," he said.
In the Netherlands, which has so far remained largely indifferent to the crisis, little Aylan's tragic fate has "served as a massive catalyst" to mobilise donations, a worker at the Dutch Refugee Council told AFP.
Aylan, his brother four-year-old Ghaleb and their mother Rihana drowned off the Turkish coast on Wednesday while trying to reach Europe across the Aegean Sea.
Since Aylan's pictures were published "there's been a whole change in attitude. Before there was quite a bit of fear over the arrival of refugees," the worker said, asking not to be named.
"Now people are realising that we have to do more."
Jan-Willem Anholts, spokesman for the Dutch government's Central Asylum Seekers' Organ (COA), told AFP that its switchboard was so flooded with calls on Thursday they had to bring in six extra workers.
"We have all been touched by the terrible news and the heartbreaking stories in the past few days," the International Olympic President Thomas Bach said, as the IOC launched its fund.
"Our thoughts are with the many refugees risking their lives and the lives of their families to escape danger."
The UN refugee agency UNHCR said that since Thursday it has "received a hundred thousand dollars of unsolicited funding on our global donate page, which we are sure was largely due to the photo of the Syrian toddler," said spokeswoman Melissa Fleming.
She added that in the past weeks there has been a surge in donations, even though the UNHCR and its partners say they remain hugely underfunded as they grapple with the growing crisis.
Forex Reserves Fall Sharply by $3.433 Billion to $351.92 Billion
In the previous reporting week, the reserves had increased by $920.6 million to $355.353 billion, close to an all-time high of $355.46 billion, touched in the week to June 19.
Foreign currency assets (FCAs), a major component of overall reserves, were down by $3.424 billion to $328.306 billion in the reporting week, according to the latest Reserve Bank data.
FCAs, expressed in dollar terms, include the effect of appreciation and depreciation of non-US currencies such as the euro, pound and the yen, held in the reserves.
The gold reserves stood unchanged at $18.250 billion.
India's special drawing rights with the International Monetary Fund fell by $7.1 million to touch $4.067 billion in the week under review, while the nation's reserve position with the Fund declined by $2.3 million to $1.295 billion, the apex bank said.
PM Narendra Modi to Inaugurate Airport at Mohali on 11 September
CHANDIGARH: Prime Minister Narendra Modi will inaugurate the international airport at Mohali on September 11, officials said today.
Besides, the PM will hand over key to the beneficiaries of affordable housing scheme in sector 63 of Chandigarh and also address a convocation of PGIMER on the same day.
Mr Modi is also expected to address a public rally in the city on September 11, BJP sources said.
Punjab Chief Minister Parkash Singh Badal today held a series of meetings here with the senior leaders of the SAD-BJP including Cabinet Ministers, Chief Parliamentary Secretaries, MLAs besides the officers of the state government to finalise the arrangements, the spokesman said.
Mr Badal exhorted the leaders of SAD-BJP and the top brass of the government to ensure huge participation of the people from different walks of life on this historic event.
He said that with the opening of International airport at Mohali, Punjab has scripted a new chapter of its unending success story.
Mr Badal said that the International Air connectivity from Mohali was all the more important because it would connect the entire Northern region comprising Punjab, Haryana, Himachal Pradesh, Jammu-Kashmir, Uttrakhand and even the Western part of Uttar Pradesh with the rest of the world.
The Chief Minister said that earlier, a large number of passengers from the Northern states were left with no other option but to travel Delhi for boarding the international flights, which not only caused undue harassment to them but also resulted in wastage of time, money and energy.
But the inauguration of this airport would facilitate the people of region especially from Punjab.
Mr Badal envisioned the airport as a catalyst to propel industrialisation in the state besides showcasing Punjab as the most preferred investment destination.
"This is really a momentous occasion for the Punjabis as Modi and other dignitaries would participate in this function, thus all of us should strive hard to make it a gala event," he added.
Meanwhile, the Chief Minister deputed the Education Minister and Secretary Shiromani Akali Dal (SAD) Daljit Singh Cheema and his advisor Tikshan Sud to supervise the arrangements and logistics for organising this mega event.
Baba Ramdev Launches His Own Brand of Instant Noodles: Atta Noodles
Baba Ramdev Launches His Own Brand of Instant Noodles: Atta NoodlesAt a time when the instant noodles controversy was at its peak, Ramdev announced that he'd be launching his own brand of noodles pretty soon. He also said that these won't be made with maida but with a healthier alternative. He also said that the noodles won't be harmful to a person and won't be addictive.
The time has come when claims become reality. On Thursday, baba Ramdev launched 'Atta Noodles' his new brand of noodles that are made with wheat. At the launch of the noodles in this Hindu holy city in Uttarakhand, Ramdev said the noodles "will not have any maida (flour) and they will provide a healthy alternative to Maggi for children." The yoga guru said the noodles were completely safe and healthy for consumption, and he was promoting swadeshi products because they were natural and caused no harm.
The Patanjali group owned by Ramdev produces and markets various ayurvedic products. It had a turnover of Rs.1200 crores in 2014 and a projected turnover of Rs.2000 crores in 2015. Another product Patanjali plans to introduce sometime soon is Powervita, a health drink for children that will compete with brands like Complan, Horlicks and Bournvita.
Besides Baba Ramdev, the Punjab government has also deiced to manufacture instant noodles and proposed to launch them by September-end. This will make them the first state government to do so. These will be available in two vegetarian flavours and will be manufactured Asia’s largest marketing cooperative Markfed as Sohana Noodles. It is believed that the price of these noodles will be lower than the other brands in the market.
India is the world's 5th largest instant noodles market and worth approximately Rs.3000 crore. Of this huge chunk, Maggi Noodles sat on almost 60-65 per cent of it, and it's been the case for a little over three decades. While Nestle India is struggling to get them back on shelves by the end of the year after the product was banned due to high levels of lead, this huge market share might be up for grabs and gives other brands an opportunity to take over.
But the question that arises here is how healthy instant noodles are even when you swap ingredients? Since these are made to bear a longer shelf life, they are highly processed. They are low on nutritive content and with processed food there is always a danger of artificial colors, preservatives, additives and flavourings. The biggest problem that we face with such convenience foods is that people have started replacing wholesome meals with them as they are easy to cook and take less time.
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